University project, Coventry University
Brief: Creating the whole concept of a new TV-channel in a chosen topic. We also needed to determine its unique selling point, audience and why it is different from other channels. Then we designed its logo, website, ident (30-45 second long) and posters.
Concept: I decided to create an Arts&Crafts channel which focuses on
DIY activities from everyday materials. It is for people who like to be creative (also active and eager) and people who care about the environment (upcycling activities).
DIY activities from everyday materials. It is for people who like to be creative (also active and eager) and people who care about the environment (upcycling activities).
